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The never-before-told story of Pixar's improbable success? “Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Ha The never-before-told story of Pixar's improbable success? “Hi, Lawrence?” the caller asked. “This is Steve Jobs.
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I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground. What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.
I don’t typically read business books, but Lawrence Levy’s book, “To Pixar and Beyond” isn’t a typical business book. There’s a warm, lovable fuzziness to it that is, in my mind, antithetical to the typical business ethos. It's a jarring cognitive dissonance, for me, at least. It may help to explain my hatred of the business world. I believe that the MBAification of the world started about fifty years ago when colleges and universities across the country started downplaying humanities and started I don’t typically read business books, but Lawrence Levy’s book, “To Pixar and Beyond” isn’t a typical business book. There’s a warm, lovable fuzziness to it that is, in my mind, antithetical to the typical business ethos.
It's a jarring cognitive dissonance, for me, at least. It may help to explain my hatred of the business world. I believe that the MBAification of the world started about fifty years ago when colleges and universities across the country started downplaying humanities and started emphasizing pro-capitalist pro-big business agendas and curriculum. The Arts were quickly being replaced with the Art of the Deal. Subsequently, a business model began being applied to fields to which such models had previously never been applied nor should have been applied-education, health care, church administration.
Arguably, this has destroyed the very foundation of these fields and has created many more problems than it has solved. It has created an education system that is floundering miserably in this country, as a strong anti-public education campaign led by conservative politicians has led to entire school systems failing kids in droves while diverting federal funds from public schools to private and charter schools, which have repeatedly been proven by study after study to be completely ineffectual and/or detrimental to student learning. It has created a health care system run not by doctors and health care workers but by insurance companies and pharmaceutical companies; a system that only the wealthy or those willing and able to pay enormous premiums can afford to use while those with no insurance or limited insurance are literally dying because of their lack of access. It has created megachurches who feed off the weak-minded, allowing some pastors to bring in incomes rivalling CEOs of small companies, while cutting ministries and programs that have historically helped the community by offering food aid, clothing, and shelter to the homeless and the poor. Business has created a country ruled by politicians ruled by money, who worship at the feet of Mammon, who care nothing for the people beneath them. Business has created a society guided by greed, where compassion and empathy are signs of weakness, where helping the environment and saving people’s lives are not cost-effective, and where bullying is a legitimate tactic to get ahead in the workplace, in classrooms, in relationships, in politics. Business enabled Trump to become our president-elect.
So, yeah, I basically hate the business world, and I pretty much have no respect for people with MBAs. I truly believe that they are ruining the world. Then I read “To Pixar and Beyond” about a company owned by one of the most famous business assholes in the world-Steve Jobs-who calls in a (gasp!) corporate lawyer to save this company, which by all rights should have folded years ago, and take it public. And I enjoyed it. A business book. A book chock-full of ridiculous business terms like “stock options” and “IPOs” and “profit motive”.
A book in which the narrator is a stinkin’ corporate lawyer. Damn you, Levy, for making me like you!
And making me kind of like Steve Jobs! And for educating me on how start-up companies work! And for saving Pixar! No, seriously, thanks a hella ton for that last point. I love Pixar. My wife and I own every single Disney/Pixar movie ever made, on VHS, DVD, and blu-ray. My three-year-old daughter has grown up loving the “Toy Story” movies and the “Cars” movies and “Finding Nemo” and “Finding Dory” and “Brave” and, well, all of them.
Pixar is one of the only Hollywood studios doing anything even remotely original and unique. While Hollywood churns out sequel after sequel or remake after remake or some obscure comic book adaptation of a superhero nobody has ever heard of or a big-budget epic film based on a video game, Pixar actually makes movies in which story and character development actually matter. Which is why Levy’s story is so fascinating and, well, almost suspenseful, because the little computer animation company that could was almost the little computer animation company that never was.
Levy starts the book with the phone call in 1994 that changed his life, literally. Jobs had acquired Pixar in the late-‘80s from George Lucas’s Lucasfilm. He had hoped to turn it into a revolutionary imaging computer and software company, but it had gone nowhere. When Levy was asked by Jobs to join the Pixar team as the chief financial officer, he found a company on the brink of going under. Any other CEO would have pulled the plug years before, but Jobs saw something special in Pixar.
Over a short amount of time, Levy did as well. Pixar had everything riding on the success of their first full-length computer-animated motion picture, “Toy Story”, which was a few storyboards and about 20 minutes of a very early-stages scene when Levy joined. Jobs and Levy had extraordinary confidence and faith in the brilliance and creativity of the Pixar team, led by John Lasseter. Unfortunately, the company needed funding, and the best way to do that was to go public. There was also the issue of a convoluted contractual agreement worked out between Pixar and Disney’s then-CEO, Michael Eisner, who was notorious for his lackluster and (some would say) disastrous mismanagement of Disney.
“To Pixar and Beyond” should not be a book that I found fascinating or endearing in any way, but I did, and I’m glad I read it. It gave me faith and hope that not all businesses are bad, that not all business people are assholes and not all companies are evil, soul-sucking monstrosities bent on world domination and/or destruction. I still think the majority of them are, though. In my eyes, Pixar brought joy to the world through their ability to connect with the audience. Moves such as “Toy Story” and “A Bug’s Life” were pillars of my childhood, pulling me into a new world where anything is possible. Lawrence Levy takes the same magic of Pixar and shows you the behind-the-scenes of its success. His thrilling story captures Pixar’s lifecycle as it goes from a company on the brink of failure to arguably the best animation company in the world.
He writes of his experiences In my eyes, Pixar brought joy to the world through their ability to connect with the audience. Moves such as “Toy Story” and “A Bug’s Life” were pillars of my childhood, pulling me into a new world where anything is possible. Lawrence Levy takes the same magic of Pixar and shows you the behind-the-scenes of its success. His thrilling story captures Pixar’s lifecycle as it goes from a company on the brink of failure to arguably the best animation company in the world. He writes of his experiences with Steve Jobs, but not from the traditional lens that we have seen in the last few years. Levy’s role at Pixar (without giving anything away) puts him in a position where he needs to find a balance between Steve’s desires and what he believes is best for the company and its employees. He captures the transition of the company with the elegance of Pixar movies themselves.
It struck the perfect balance of business background and a captivating story. One thing I highly respect about the book is its relatability for everyone. I come from a business background, and bonded with the twists of the IPO. For those who don’t have a business knowledge base, Levy crafted the story with breakdowns of some of the larger business topics. Pixar has an amazing story the world needs to hear, and Levy does just that.
Steve Jobs brings a unique lens to the book, but it really is the whole experience of his journey that makes the it great, from the battle of the IPO, to his transition into the world buddhist meditation at Juniper, and “The Middle Way”. Pixar captures the essence of storytelling for everyone to understand, bond and connect with. In the same Pixar fashion, Levy has created something that will leave you with moments of pure joy, frustration, sorrow, and excitement. If you are on the edge of buying “To Pixar and Beyond”, take the leap. Buy it, read it, fall in love with the company, and be prepared to watch “Toy Story” when you finish, trust me, you’ll thank me later. I was surprised how much I enjoyed this book. I am not typically interested in business or finance at all, but the writing was high quality and the mix of story levels was just enough.
Not too much business stuff to bog down but enough that I could understand and follow along. It was also a really nice mix of personal and big picture, so that I felt like I was getting to know the people involved without being invasive or snooping. My only complaint, and it is a minor one, is the last few chapter I was surprised how much I enjoyed this book.
I am not typically interested in business or finance at all, but the writing was high quality and the mix of story levels was just enough. Not too much business stuff to bog down but enough that I could understand and follow along. It was also a really nice mix of personal and big picture, so that I felt like I was getting to know the people involved without being invasive or snooping.
My only complaint, and it is a minor one, is the last few chapters (Part IV). I completely understand why they were included, and I don't have a complaint about the theoretical reason for doing so, but, mostly because of the drastic change in tone and seeming need to get through that section quickly, for me the 'story' ended with the sale of Pixar, and I didn't really gain anything from following the author's journey after that point. It may have been the 'why' of writing the book, but it was both not deep enough to be truly meaningful and too deep to appeal to the same audience as the rest of the book. Part IV gets a poor rating as a result - it just wasn't as developed as the rest of the book and felt disconnected. Part I through III were, on the other hand, 'addictive' and very much worth reading. Pixar's story has captivated me ever since I saw Toy Story in the theater.
Over the years I've learned a lot about Pixar's creative culture, but until now I never knew the gigantic role a man named Lawrence Levy played in its strategic success. This book is a fascinating (and, like Pixar's movies, heartwarming) look into how Steve Jobs recruited Lawrence to become Pixar's CFO at a time when Toy Story was still in production. Together (along with a cast of entertainment lawyers, investment banker Pixar's story has captivated me ever since I saw Toy Story in the theater. Over the years I've learned a lot about Pixar's creative culture, but until now I never knew the gigantic role a man named Lawrence Levy played in its strategic success.
This book is a fascinating (and, like Pixar's movies, heartwarming) look into how Steve Jobs recruited Lawrence to become Pixar's CFO at a time when Toy Story was still in production. Together (along with a cast of entertainment lawyers, investment bankers, and the creative culture at Pixar) they led the company from $50mm in losses to an unprecedented IPO that cemented Steve Jobs' comeback to the eventual $7.4 billion sale to Disney. Entertainment history was made again and again along a winding road of incredible longshots, near misses, and opportunities seized and smashed out of the park. It is quite the adventure story and a very quick and engaging read.
I read a lot of business books and I often walk away from the book feeling like the business leader was kind of stupid. You won't feel like that with this book. He is the smartest person in the room, but has a gift for explaining complex issues with clarity and understanding that many issues are complicated and not easily wrapped in tidy bows. He is a good writer, it's a great story and the only reason it doesn't get five stars is the end of the book, where it gets too new age for me.
Don't let I read a lot of business books and I often walk away from the book feeling like the business leader was kind of stupid. You won't feel like that with this book. He is the smartest person in the room, but has a gift for explaining complex issues with clarity and understanding that many issues are complicated and not easily wrapped in tidy bows. He is a good writer, it's a great story and the only reason it doesn't get five stars is the end of the book, where it gets too new age for me. Don't let that stop you; its a great read.
Executive Summary: An interesting story, but probably not the one I'd have preferred about Pixar. I also could have done without the last few chapters. Audiobook: This isn't the first book I've listened to that's been narrated by Bronson Pinchot, but I still always think of him as the wacky guy from Perfect Strangers. He really is an excellent narrator however. He reads with a good voice and doesn't get in the way of the book, which is what I always want most when listening to non-fict Executive Summary: An interesting story, but probably not the one I'd have preferred about Pixar. I also could have done without the last few chapters.
Audiobook: This isn't the first book I've listened to that's been narrated by Bronson Pinchot, but I still always think of him as the wacky guy from Perfect Strangers. He really is an excellent narrator however. He reads with a good voice and doesn't get in the way of the book, which is what I always want most when listening to non-fiction.
Full Review I got this book in a Humble Bundle titled: 'Hackers, Gamers and Geeks', so naturally I assumed it was going to be about the technology behind Pixar. I had no idea who Lawrence Levy was, and for good reason. I turns out his was Pixar's CFO. That said, I still found the book to be well written and interesting.
It mostly focuses on the financial side of things, including how Levy helped save the Pixar by helping Steve Jobs to its IPO, working to renegotiate a terrible deal Pixar had signed with Disney, and the eventual sale of the company to them. There are a lot of interesting inside stories and some behind the scenes stuff on the early films, in particular Toy Story. There is very little on the creative aspect of the company however and even less on the technology side. I probably wouldn't have bought this book on my own, especially if I knew it was about the financial side of Pixar's success, but I'm glad I read it. My only real complaint is he tries to tie everything together with the post Pixar career involving some kind of spiritualism or something.
I don't know, I was only half paying attention by that point. It felt totally unrelated to the book, even though he said the philosophy is part of what made Pixar so successful.
He would know better than I do, I just didn't find it very interesting. Overall this was a good, but not great look at Pixar's rise to success. It has be revisiting some of my favorite Pixar films, and itching to find a book that covers the technology, or possibly the creative side of Pixar at some point in the future. From my Amazon.com review: 'To Pixar and Beyond,' a parody of the famous line 'To infinity and beyond' from Pixar's 'Toy Story,' is an engrossing look into the years in which Pixar grew from a struggling TV commercial and technology company (specifically the Academy Award-winning Renderman software) to a computer animation company worth over $1.5 billion (now worth many times that!). Lawrence Levy's book focuses on his years as CFO of Pixar and his and Steve Jobs' (as well as a slew of other leg From my Amazon.com review: 'To Pixar and Beyond,' a parody of the famous line 'To infinity and beyond' from Pixar's 'Toy Story,' is an engrossing look into the years in which Pixar grew from a struggling TV commercial and technology company (specifically the Academy Award-winning Renderman software) to a computer animation company worth over $1.5 billion (now worth many times that!).
Lawrence Levy's book focuses on his years as CFO of Pixar and his and Steve Jobs' (as well as a slew of other legal personnel's) efforts to turn around the struggling Richmond Point-located company, from figuring out how much money would have to be reserved for each portion of the movie production process to steps toward Pixar's IPO (including finding an investment banker and determining Pixar's worth), as well as decisions regarding whether to have Pixar continue selling Renderman software and producing TV commercials. Levy's account of his years at Pixar and his interactions with the owner of Pixar, Steve Jobs, is truly telling of the faith Levy, Jobs, and others had in the relatively unknown California company who would soon revolutionize the computer animation field (a form of animation that had until then not been used in feature-length films), as well as the effort and commitment that was put forth to help out a company where the people were absolutely brimming with artistic talent and passion for their product. It has been awhile since I powered through a book in less than one week, but this one was hard to put down.
Being a big fan of Pixar movies I was really interested in reading how the business side of Pixar came together. Less so on the creative since, which was covered off nicely by Ed Catmull's recent book. I really enjoyed reading about Levy's relationship with Steve Jobs.
It's well documented that Jobs was a visionary and very difficult to work with. The way that Pixar became successful was e It has been awhile since I powered through a book in less than one week, but this one was hard to put down. Being a big fan of Pixar movies I was really interested in reading how the business side of Pixar came together. Less so on the creative since, which was covered off nicely by Ed Catmull's recent book.
I really enjoyed reading about Levy's relationship with Steve Jobs. It's well documented that Jobs was a visionary and very difficult to work with.
The way that Pixar became successful was exactly the opposite. Jobs was completely hands-off in the creative process, and really trusted his team to do the right thing. Near the end of the book, Levy introduced the Buddist concept of The Middle Way, which is essentially the balance between structure and creativity. I kind of wished he had introduced the concept earlier so that I could see how he was able to guide Pixar using this philosophy during his time there.
There are some great lessons to be learned about leadership, creativity, how Silicon Valley works, and how movies are made. The book scratched the surface and Levy wrote it in a way that didn't lose the reader with too much detail. This books reads like a detective story, as Lawrence Levy races against time to discover what ails Pixar and how to make a viable company out of it. Now I admit, I am totally biased, because I worked with Lawrence on the book, but biased or not, I'm not lying-this is a thoughtful, informative, rewarding book. But don't take my word for it; read what the New York Times had to say: ``Mr.
Levy’s ability to remain calm and clear-eyed in the face of singular personalities and business challenges tra This books reads like a detective story, as Lawrence Levy races against time to discover what ails Pixar and how to make a viable company out of it. Now I admit, I am totally biased, because I worked with Lawrence on the book, but biased or not, I'm not lying-this is a thoughtful, informative, rewarding book. But don't take my word for it; read what the New York Times had to say: ``Mr. Levy’s ability to remain calm and clear-eyed in the face of singular personalities and business challenges translates into a crisp, even elegant, narrative.
When tackling complex or controversial topics, he manages to illuminate the core concepts without oversimplification. Levy’s hands, the enigmatic and sometimes ruthless Mr. Jobs emerges as a surprisingly sympathetic character, even as the deep tensions with Pixar’s staff are explored.' ' Read the book-thank me later. I'm a big Pixar fan but I had never heard of Mr. His first-hand account of his days at Pixar was fascinating. 'Early in my career I had learned the wisdom of not griping over the hand I was dealt.
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There's nothing you can do about where the pieces are. It's only your next move that matters.' . One of our problems today is that we are not well acquainted with the literature of the spirit. Creative excellence is a dance on the precipice of failure, a battle against the allure o I'm a big Pixar fan but I had never heard of Mr. His first-hand account of his days at Pixar was fascinating. 'Early in my career I had learned the wisdom of not griping over the hand I was dealt.
There's nothing you can do about where the pieces are. It's only your next move that matters.' . One of our problems today is that we are not well acquainted with the literature of the spirit. Creative excellence is a dance on the precipice of failure, a battle against the allure of safety.
There are no shortcuts, no formulas, no well-worn paths to victory. Read the full review at my site Great graphics will keep us entertained for a couple of minutes; it is story that holds us in our seats What is the book about?
To Pixar and Beyond: My Unlikely Journey With Steve Jobs to Make Entertainment History is written by Lawrence Levy. He is a lawyer turned executive who was Pixar’s CFO and guided its strategy to transform it into a multi-billion dollar entertainment studio. He was also a close associate of Steve Jobs. This is the story Read the full review at my site Great graphics will keep us entertained for a couple of minutes; it is story that holds us in our seats What is the book about? To Pixar and Beyond: My Unlikely Journey With Steve Jobs to Make Entertainment History is written by Lawrence Levy. He is a lawyer turned executive who was Pixar’s CFO and guided its strategy to transform it into a multi-billion dollar entertainment studio.
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He was also a close associate of Steve Jobs. This is the story of the intersection of Pixar and the lives of Steve Jobs and Lawrence Levy. Lawrence Levy lays out the choices and risks that the team at Pixar took which made it into what we know today. He shows us the conflict between creativity and business realities and how Pixar struggled to keep the creative impulse first. The book is also a story of the journey that Lawrence makes as an individual. And, no story with Steve Jobs in it, cannot help spending a lot of time on him and his genius.
What does this book cover? ‘To Pixar and Beyond’ has four sections. The first section covers Lawrence Levy joining Pixar and his struggle to define a business model to save it. The second section deals primarily with the IPO and the release of their first movie ‘Toy Story’. The third section covers the growing pains of Pixar. The sale of Pixar to Disney, Steve Job’s death and Lawrence Levy’s journey of self-discovery is covered in the last section. I really loved the book.
Could not have imagined that a business book could glue me to read for hours. I think what worked here is that the author, Lawrence Levy was the CFO of Pixar and it is his account in his own words that made the difference. He could add those feelings of anxiety, thrill, hope, delight, stress to the entire story, which gave the book the pace that it has. Loved the concept of 'Middle Way' that is there towards the end of the book. All in all, a very good read to understand I really loved the book. Could not have imagined that a business book could glue me to read for hours. I think what worked here is that the author, Lawrence Levy was the CFO of Pixar and it is his account in his own words that made the difference.
He could add those feelings of anxiety, thrill, hope, delight, stress to the entire story, which gave the book the pace that it has. Loved the concept of 'Middle Way' that is there towards the end of the book. All in all, a very good read to understand how passion, hard work and grit can do wonders to make a 10 year old crumbling organisation (here Pixar) into the biggest successes of the industry. Going to watch Toy Story right away! Is a story about Pixar that feels like it was directed by Pixar itself, full of fine tuned 'character development', imagination, and most importantly, humanity.
This particular book takes a more corporate angle (in contrast to the book by Ed Catmull, which focused more on leadership and management), exploring the transitio is a story about Pixar that feels like it was directed by Pixar itself, full of fine tuned 'character development', imagination, and most importantly, humanity. This particular book takes a more corporate angle (in contrast to the book by Ed Catmull, which focused more on leadership and management), exploring the transition of Pixar from a no-name computer animation company unlikely to succeed, to an animation studio behemoth with a reputation bigger than Buzz Lightyear's delusions of grandeur. At a first glance, the book appears to be an autobiography of one of the key players in Pixar's history (Lawrence Levy, the former CFO of Pixar), but it is way more than that. As often emphasized by the author, it is a story of collaboration and teamwork, the two qualities that are at the heart of the Pixar family.
On the financial side of the equation, the aforementioned collaboration was mostly between Steve Jobs and Lawrence. If Steve was the helium balloon soaring into the skies, Lawrence was the rope preventing the balloon from getting lost in the atmosphere. Though this analogy is fairly atrocious, the point I am trying to make is that, despite their clear opposite personalities, their mutual respect and understanding for each other created a force to be reckoned with. Steve was always wanting to push the boundaries by going after the impossible, while Lawrence helped to dial things back enough to make the still ambitious goals a reality.
With that, Pixar shattered all expectations with the first Toy Story release, had a very successful IPO despite a lot of risks and obstacles on the way, and was on a roll (still is) of pumping out one record smashing movie after another. The last part of the book explores Lawrence's transition from the corporate world into the spiritual one. His journey into understanding and sharing the philosophy of Middle Way teachings are very insightful (though short) and actually come full circle with his Pixar experience. Overall, Lawrence Levy comes off as a wonderful human being that deeply cares about Pixar and its employees, which according to my current understanding, are the typical qualities of anyone involved with that company.
Let's hope John Lasseter is next on the list for releasing his take on Pixar's upbringing. I really enjoyed learning about the story behind Pixar, this is a light engaging book, recommend to anyone who wants to know more about Steve Jobs and the making of Pixar. I especially liked the sections on how the author hesitated at first to join Pixar an then went on to discover what a great company Pixar is, the preparation that took place for the IPO and the renegotiation of the contract with Disney. It took years for Pixar to become on overnight success with Toy Story, initially the compan I really enjoyed learning about the story behind Pixar, this is a light engaging book, recommend to anyone who wants to know more about Steve Jobs and the making of Pixar. I especially liked the sections on how the author hesitated at first to join Pixar an then went on to discover what a great company Pixar is, the preparation that took place for the IPO and the renegotiation of the contract with Disney.
It took years for Pixar to become on overnight success with Toy Story, initially the company was spun out of Lucasfilm and at first had ambitions of becoming a software graphics company. Steve Jobs was a majority shareholder and became a billionaire once the company went public. I was surprised to learn that it was Pixar not Apple that made Jobs a billionaire and opened the door for his comeback at Apple. It's hard to get an original look behind the scenes of Pixar, one of the most famous companies to emerge from Silicon Valley (or, at least, from near the Valley). The story of Toy Story is well known, as is the rise from hardware and software vendor to Luxor lamp animator to Disney acquisition. We've all seen their movie — many times over — and are well acquainted with Jobs' triumphant sale to Disney that turned him into their largest shareholder overnight. Levy had his work cut out for him in b It's hard to get an original look behind the scenes of Pixar, one of the most famous companies to emerge from Silicon Valley (or, at least, from near the Valley).
The story of Toy Story is well known, as is the rise from hardware and software vendor to Luxor lamp animator to Disney acquisition. We've all seen their movie — many times over — and are well acquainted with Jobs' triumphant sale to Disney that turned him into their largest shareholder overnight. Levy had his work cut out for him in bringing a fresh look to life. He does a reasonably good job of skipping the well-known parts and focusing, instead, on the less-known financial story that he oversaw as Jobs' chosen CFO. Where the book runs into trouble, aside from a tendency to repeat the same thing many times over, is in the depths he takes it to. Seeking to appeal to a more lay audience, Levy avoids any overly technical description of the financial and legal aspects, attempting to keep them more at the level of anecdote than valuable business lesson. I would have preferred the 'management book' edition, aimed at a professional audience, which would have perhaps provided more value to the business audience.
All the same, I very much enjoyed the description of his relationship with Jobs and his deft handling of situations that might have otherwise destroyed Pixar before it even released its first feature. The work his team accomplished reshaped the company from a $50m hole to a real venture that ultimately enjoys a highly lucrative IPO following immediately on the heels of Toy Story's release. Much of the credit rightfully goes to Pixar's brilliant creative minds, and to Jobs for sticking with the investment far beyond where most would have abandoned, but Levy and team deserve their fair share for transforming much of their industry. The 'Beyond' portion — his life since Pixar — gets a short but very interesting mention at the end. Juniper is an unexpected second life for him, but their work on introducing meditation to a broader, more modern audience is compelling.
Program parkir dengan visual basic 6.0. I'm glad he chose to include it! Pixar required much more than a good story to survive A great book telling you so sometimes need boring people as they help you get the lifeline of a funding or translate your pixie dust to a molecular structure to be well received by the investors. Where past books about Pixar storytelling or creativity tell us about the captivating process of what Pixar gives to the world, this completes the job of what the would gave back - in terms of hard-won results. Focus and ingenuity were what helped he Pixar required much more than a good story to survive A great book telling you so sometimes need boring people as they help you get the lifeline of a funding or translate your pixie dust to a molecular structure to be well received by the investors. Where past books about Pixar storytelling or creativity tell us about the captivating process of what Pixar gives to the world, this completes the job of what the would gave back - in terms of hard-won results. Focus and ingenuity were what helped he team to escape the trap of mild business ventures, and primed their prime channel of genius to what they truly wanted to excel at: true creative process. I believe I have read most of the Pixar books that have been written, so I was delighted when I stumbled across this book at my local library.
The story is touching, full of behind the scenes business insight and really puts the improbable rise of Pixar in perspective. I especially enjoyed reading all the details on how the IPO came to fruition and all the ups and downs of that process. This is a gem that should be read by anyone who wants to learn more about Pixar, Steve Jobs, IPO's, and buildi I believe I have read most of the Pixar books that have been written, so I was delighted when I stumbled across this book at my local library. The story is touching, full of behind the scenes business insight and really puts the improbable rise of Pixar in perspective.
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I especially enjoyed reading all the details on how the IPO came to fruition and all the ups and downs of that process. This is a gem that should be read by anyone who wants to learn more about Pixar, Steve Jobs, IPO's, and building a lasting and meaningful brand. I found this book really interesting, and for what it's meant to be - a first hand account of the development of Pixar through a business perspective - it does a really great job. It's not a perfect memoir; I have no doubt some of the dialogue is probably a little fluffed, and I didn't really need the Buddhism lecture at the end (not to mention his penchant for liking everyone 'immediately'), but learning about the nuts and bolts holding together a creative giant like Pixar was fascinating. Also I found this book really interesting, and for what it's meant to be - a first hand account of the development of Pixar through a business perspective - it does a really great job.
It's not a perfect memoir; I have no doubt some of the dialogue is probably a little fluffed, and I didn't really need the Buddhism lecture at the end (not to mention his penchant for liking everyone 'immediately'), but learning about the nuts and bolts holding together a creative giant like Pixar was fascinating. Also - Steve Jobs not being a jerk! LAWRENCE LEVY is a former Silicon Valley lawyer and executive hired by Steve Jobs in 1994 as CFO and member of the Office of the President of Pixar Animation Studios. He was responsible for Pixar's business strategy and IPO and guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. He later joined Pixar's board of directors. He then left LAWRENCE LEVY is a former Silicon Valley lawyer and executive hired by Steve Jobs in 1994 as CFO and member of the Office of the President of Pixar Animation Studios.
He was responsible for Pixar's business strategy and IPO and guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. He later joined Pixar's board of directors. He then left corporate life to study Eastern philosophy and meditation and their relevance to modern life.
He now writes and teaches on this topic and cofounded Juniper Foundation to pursue this work. Originally from London, England, he earned degrees from Indiana University and Harvard Law School. He lives with his wife, Hillary, in Palo Alto, California.